银行卡产业的定价机制和发展策略演进——一个理论研究述评

Pricing Mechanism of Bankcard and Evolution of Developing Strategy: A Review on Theory

银行卡产业具有典型的双边市场的特征,其中最基本的特征之一是交叉网络外部性特征。正是基于银行卡"双边市场"的特性,银行卡市场的发展策略应围绕发卡市场和受理市场的培育而展开。

There are typical ＂by-lateral market＂ characteristics in bankcard industry, one of which is the externality of cross network. According to the ＂by-lateral market＂ of bankcard, the development of bankeard market should focus on its issuing and accepting markets.