卡车比赛和卡车展览的魅力——载货车文化系列谈之六

Introduction of Truck Race and Truck Exhibition

卡车比赛和卡车展览本质上都是促销行为;但由于许多比赛和展会的观众都是怀着观赏和游玩的心态参与的,所以也是社会性的文化活动。可以说,卡车比赛和卡车展览都是文化搭台、商业唱戏的活动,人们在观赏和游玩中,不期然地接受了企业价值观的熏陶。

As one of series discussion on truck culture,the article introduced in general the special promotional events——truck race and truck exhibition,and discussed how auto manufacturers make these events attractive and charming.Hopefully,such a discussion would encourage more people and manufacturers to participate in exploring the internality of these typical cultural activities,which is helpful to pushing forward the health development of these events.