润滑的力量,让世界更顺畅——统一润滑油主品牌价值主张在京发布

Shell Tongyi Lubricate Oil Introduce Its New Campaign on Brand Value

2009年11月19日,与壳牌联姻3年之际,统一润滑油融合对润滑油行业的理解、对企业品牌的全新定位、对润滑油产品功能诉求的精确诠释以及对消费者需求的洞察,在京推出了主品牌新的价值主张——＂润滑的力量＂,让世界更顺畅。这意味着联姻壳牌3年之后,统一润滑油品牌战略又一次起航。

Nov.19,2009,Shell Tongyi Company revealed its new campaign for its brand value——Power of Lubricating Makes World Smoothly Peace.The launch of this campaign marked that Shell Tongyi company would begin a new wave of brand campaign after 3 years cooperation since their successful merge.