摘要
论述了服装企业名牌战略的内涵，探讨了服装企业实施名牌战略的意义、目标及途径．
The intension of great brand strategies for garment enterprise is discussed in thispaper, and the sense, target and way of implementing great brand strategies by garment enterpriseare probed.
出处
《西北纺织工学院学报》
1998年第3期233-236,共4页
Journal of Northwest Institute of Textile Science and Technology
