基于3G技术平台的区域移动电子商务发展战略思考

Strategic thinking for the development of regional mobile E-commerce based on the platform of 3G technology

3G技术的应用和推广能够为发展移动电子商务提供强有力的技术支持。通过文献研究,对基于3G技术平台的移动电子商务的发展环境进行分析,结合我国实际国情提出移动电子商务发展的现实路径,并对我国区域移动电子商务发展中存在的一些关键性问题进行探讨,最后针对问题提出未来发展区域移动电子商务的一些战略思考。

The application and popularization of 3G technology provide the powerful technology support to the development of mobile e-commerce. Based on literature review,this paper analyzes the optimization for the developmental environment of mobile e-commerce,probes into the way to the develop mobile e-commerce,and analyzes the key problems and,then proposes some feasible development strategies to resolve the problems in the development of regional mobile e-commerce.