中国—东盟自由贸易区电子贸易平台建设对策研究——对阿里巴巴经验的借鉴

The Countermeasure Research of E-commerce Platform of China - ASEAN Free Trade Area——Take the experience of Alibaba as a case

随着中国—东盟自由贸易区即将建成,面向中国—东盟自由贸易区电子贸易平台的建设需求显得日益迫切,由于自由贸易区内各国在语言、文化、经济发展程度上的差异,电子贸易平台的建设与推广面临着种种困难。而作为全球领先的B2B贸易平台阿里巴巴,其运作模式及海外拓展经验,为自由贸易区电子贸易平台的建设提供了很好的借鉴。

As the establishment of China-ASEAN Free Trade Area is going to be completed e-commerce platforms for FTA become increasingly urgent. Because of differences in language soon, the needs of , culture and eco- nomic development level among member countries of FTA, the construction and promotion of FTA e-commerce platform are facing kinds of difficulties. As a current global leading B2B trading platform, Alibaba, with successful experience of the operation mode and overseas expansion, provides good reference for the constructing of e-commerce platform for Free Trade Zone.