中国电信运营商在东盟电信市场营销的可行性分析

Analysis on the Marketing Feasibility of China’s Telecommunications Operators in the ASEAN Market

本文主要从东盟电信市场发展状况和中国电信运营商自身两个方面,对中国电信运营商在东盟营销进行可行性分析,并从中国电信运营商的角度进行了SWOT分析和相关的营销策略探讨。

In this paper, the feasibility analysis of China＇s telecom operators marketing in ASEAN is conducted mainly from the development of ASEAN＇ s telecom market and two plates of China＇ s own telecom operators. Of which the first section includes ASEAN＇s telecommunication policy and opening-up level of market, developing level of market, competitive situation of operating and developing prediction; The second plate includes the international competitiveness of Chinese telecom operators, capacity of the internal resource and coordination and cooperation. Later from China＇ s Telecom angles, the SWOT is analyzed and the marketing strategy is explored.