摘要
实施品牌建设是猕猴桃产业发展的必然选择。本文从多方面分析了湘西州猕猴桃产业品牌建设现状及存在的问题,提出今后品牌建设的策略,以期对其品牌建设有一定的促进作用。
The implementation brand construction is the kiwifruit industrial development choice inevitably.This article from multi-analysis Southern Hunan Autonomous prefecture kiwifruit industry brand construction present situation and the existence question,the brand construction s strategy were proposed to promote its brand construction.
出处
《青海农林科技》
2009年第4期83-86,共4页
Science and Technology of Qinghai Agriculture and Forestry
基金
吉首大学校级科研课题"湘西州猕猴桃产业的品牌建设研究"(课题编号:08JDY003)的最终成果
关键词
湘西自治州
猕猴桃产业
品牌建设
策略
Southern Hunan Autonomous prefecture
Kiwifruit Industry
Brand construction
Strategy
