小康社会富裕城镇居民体育消费结构及走向

Sports Consumptive Structure and Its Future Trends of Residents of Rich Cities & Towns in Well-To-Do Society

运用文献资料、问卷调查等研究方法,对小康社会富裕城镇居民不同人群体育消费结构及其走向进行研究。结果表明:体育服装、器材等实物类消费仍是苏州城镇居民体育消费的主要内容,不同人群的体育消费结构存在不同程度的差异;参与型体育消费成为多数居民未来增加投入的首选。在此基础上提出建议。

Using the methods of literature, questionnaire etc., it did research on the sports consumptive structure and its future trends of different groups of residents in rich cities and towns under the well-to-do society condition. The results reveal that the consumption in kind such as sports clothing, equipment etc. is still a main content of sports consumption of residents in Suzhou city and towns, there exist unlikeness of different degree among the different groups of residents in sports consumptive structures and participated-type sports consumption becomes the first selection in future of great majority of residents to increase the investment in sports consumption, and on this basis, it put forward some suggestions.