摘要
以安徽省具有代表性的几个地区的体育彩票消费者为研究对象,通过对其构成、消费心理和行为特征的分析,总结目前安徽省体育彩票消费者的现状,并为安徽省体育彩票业的未来发展提出一些有针对性的建议。
This article takes the consumers of sports lottery as the object of study, which selected from some representative regions in Anhui province, and sums up their present situation through analyzing their constitution, psychology, behavior of consumer characteristics; and then proposes some suggestions for the development of sports lottery in Anhui province.
出处
《辽宁体育科技》
2009年第6期1-3,共3页
Liaoning Sport Science and Technology
关键词
体育彩票
消费者构成
消费心理
消费行为
sports lottery
consumers' constitution
consume psychology
consume behavior