基于IPA分析的广西入境旅游客源市场竞争力时空变化研究

The Analysis of the Spatial and Time Variation of Guangxi Inbound Tourism Market Competitiveness on the Basis of the IPA Method

随着国际旅游市场竞争的激烈化,对入境旅游市场进行准确定位并有层次、有重点的开发是广西入境旅游未来发展的关键。以广西入境旅游市场为对象,首先引入显示性比较优势指标测度了广西在各个入境旅游客源市场上的竞争力,然后利用重要性—业绩分析方法从静态和动态两个角度分析了广西在各个入境旅游客源市场上的竞争力及该市场在中国入境旅游客源市场上的重要性的关系,完成对广西入境旅游客源市场竞争力的时空变化研究。

With the intensity of international tourism market competition, it is important for Guangxi to locate its tourism markets exactly and develop them. The thesis firstly measures the competitiveness of Guangxi in every inbound tourism market using RCA index, then it analyzes the relationship between competitiveness in Guangxi＇ s tourism markets and the market importance in Chinese tourism market by Importance - Performance Analysis Method （IPA） from static and dynamic points, and finally makes an analysis of the spatial and time variation of Guangxi inbound tourism market competitiveness.