摘要
良好旅游形象的创立和传播,是增强旅游地吸引力和竞争力、开拓市场的重要手段,其推动效应对旅游目的地的发展起着至关重要的作用。在金秀现有旅游形象的基础上,通过定位分析,并运用TDIS理论探讨了金秀旅游形象的塑造。
The creation and the communication of a good image of tourism are important means of enhancing the attractiveness and competitiveness and opening up markets.Its promoting effect plays a crucial role on advancing the development.This paper studies tourism image-building of Jinxiu on the basis of the existing tourism image using through the positioning analysis the theory of TDIS.
出处
《河池学院学报》
2009年第5期104-108,共5页
Journal of Hechi University
关键词
金秀旅游
定位分析
形象塑造
Jinxiu tourism
positioning analysis
image-building
