摘要
商务英语教学的最终目标是培养学生在商务环境下的跨文化交际能力。本文强调了培养学生商务文化意识的重要性,通过分析商务活动中常见的文化冲突,探讨了如何在商务英语教学中培养学生的跨文化交际意识。
Business English teaching finally aims at cultivating students＇ intercultural communication comptencc in business situations. This thesis emphasis the significance of the cultivation on business awareness in business English teaching. Through analyzing the common cultural shocks in international business operation, the author probes into the teaching strategies of the cultivation on business cultural awareness.
出处
《科技信息》
2009年第7期191-191,235,共2页
Science & Technology Information
关键词
商务英语
跨文化
教学
Business English
Cross Culture
Teaching
