城市滨水旅游意象分析——以南京市为例

Analysis of Tourist Image of Urban Waterfront

从定量分析的角度对南京市滨水区旅游意象进行了测量,明确了滨水旅游意象的构成,提出了认知意象、情感意象与总体意象评价的方法,为同类城市滨水区旅游意象评价提供参考。

Quantitative analysis method was used to measure tourist image of Nanjing waterfront to make clear the dimensions of image. An evaluation method was also provided in terms of cognitive image, affective image and global image, which may offer some references for scholars engaged in research on the evaluation of tourist image in urban waterfront of the same kind.