论报业集团子报经营思路的创新

Innovation for Management of Chinese Newspaper Group

我国报业集团整体赢利水平不高,有规模而没有产生明显的规模效益,其经营管理水平不高是问题所在,而子报经营思路缺乏创新有事其中的关键。在分析我国报业集团现有子报经营模式的基础上,从分析存在的问题入手,文章认为,报业集团子报经营思路应该在子报的身份问题、集团统筹与子报自主的关系问题、变与不变的问题等方面进行创新。

Profit earning capacity of Chinese newspaper group is not high,lack innovation of sub-paper’s management mode lack is the key cause.Through analyzing the problem of sub-newspaper management,the paper thinks we should resolve three problems including sub-paper’s status,group’s plan as a whole and sub-paper’s self-determination,change and invariability.