基于互联网环境下市场营销决策支持系统分析

Analysis of Marketing Decision Support System Based on Internet Environment

从影响市场营销决策的因素出发,将决策支持系统技术运用到市场营销决策上,企业就可以在复杂多变的市场环境下,积极有效地开展市场营销工作,进行营销决策。

This article starts from the elements that affect marketing decision, and then puts forward the suggestion to use the decision support system technology on marketing decision. So enterprises carry out marketing work positively, effectively and do marketing decision Under the condition of modem market economy and the complex market circumstances.