旅游体验的层级模式:基于意识谱理论的分析

The Hierarchy Model of Tourism Experience:Based on the Spectrum of Consciousness

近年来,旅游体验已经成为国内外旅游界的热门话题。然而,关于旅游体验的深度却鲜有人问津。因此,本文旨在基于现代意识谱理论分析的基础上,建构旅游体验层级的理论模式。本文指出:从意识深度上看,旅游体验可以划分为感官体验、认知体验、情感体验、回归体验和灵性体验5个层级模式。不同的旅游体验层级,具有不同的体验内容,感受到不同的愉悦类型(生理快感、心理享受和精神愉悦)。旅游动机的不同,所引发的旅游体验所能达到的意识深度存在差异,进而对应着不同的旅游体验层级模式,但这并不是稳定的对应关系。

Recently,tourism experience has been a popular topic in tourism f ield both domestically and abroad.However,few reached in terms of the depth of tourism experience.Therefore,this article proposes that tourism experience can be classif ied into f ive categories as sense experience,acknowledge experience,emotional experience,regression experience and spiritual experience in terms of consciousness.Different tourism experience includes different content and different pleasant types（sensational pleasure,mental enjoyment and spiritual pleasure）.Different tourism motivations lead to different consciousness depths achieved by the tourism experience, and so are in the different tourism experience hierarchy model. The correspondence relationship is not always stable as well.