基于网络外部效应的利益最大化问题初探

STUDY ON THE PROBLEM OF MAXIMIZING BENEFIT BASED ON THE EXTERNAL EFFECT OF NETWORK

信息技术时代广泛存在网络外部效应。在网络外部效应市场中,消费者具有是否进入市场的选择性优势与容易被生产商锁定的劣势,生产者具有通过锁定消费者来实现稳定利润流的优势与短期内规模有限而不得不实行折扣等的劣势。消费者与生产者应分别运用自己的优势、避免劣势,实现自身利益的最大化。

A wide range of external effect of network exist in the age of information technology. In the market of network external effect, consumers have not only the selective advantage to enter the market, but also the disadvantage to be locked easily by manufacturers. At the same time, producers have the advantage to achieve a stable profits through the targeted consumers and also have the disadvantages to implement a discount owing to the limited scale in a short time. And then consumers and producers should use their respective advantages and avoid their respective disadvantages to realize the maximization of self-interest.