农产品品牌营销分析

Analysis of Brand Marketing of Agricultural Products

发展品牌农业是顺应世界农业发展趋势,提升农业竞争力的重要选择。农业大国如何做强农业,成为农业强国,是必须认真研究和思考的问题。实施农业名牌营销战略,通过农产品创名牌,提高农产品市场竞争力,对推动我国农业与农村经济快速发展,实现由农业大国向农业强国的转变,具有重要意义。

Developing brand agriculture is the important choice of conforming to the world trend of agricultural development and enhancing agricultural competitiveness. How big agricultural country to strengthen agriculture to become an agricultural power is an important problem. Implementing agricultural brand strategy to improve market competitiveness of agricultural products has great significance on promoting China＇s agricultural and rural economy , and realizing shift from a big agricultural country to an agricultural power country.