“第三人效果”理论研究探析

ON THE THEORY OF "THE THIRD PERSON EFFECT"

"第三人效果"理论认为受众倾向于认为媒介信息对其他人的影响大于对自身的影响。作为新效果观的代表,该理论在国外研究蓬勃发展,国内研究却凤毛麟角,本文即是对"第三人效果"相关理论内涵、理论模式及理论特质进行详细解析。

By reviewing the research development of the Third Person Effect（TPE）theory,which has flourished overseas and been still in the early stage in China,the article discusses the Third Person Effect（TPE）theory contents, model and characteristics.