摘要
商业户外广告随着经济社会和信息时代的发展,现已突出的表现为生产企业、商家经营、消费者关注的焦点。论述了以审美的建构表现形式,运用艺术构思表现手法,创造商业户外广告设计的审美新视觉。并从5个方面诠释了审美创意理念在户外广告设计中的思维表现方法。
With the development of the economic society and information age, outdoor advertising business has become the focus of production enterprises, business, and consumers. The expression form of aesthetic construction, application of art concept expression techniques, and creation of commercial outdoor advertisement design were discussed. The expression methods of creative ideas in outdoor advertisement design were explained from 5 aspects.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第12期204-207,共4页
Packaging Engineering
关键词
视传
审美形式
创意
消费者
visual communication
aesthetic form
creative
consumer
