摘要
介绍了企业识别和设计管理的相关内容及学科现状,并剖析两者间的关系,指出企业识别体系的不足之处,提出"企业识别体系将不能适应时代的发展,设计管理学科将逐渐兴起"的观点,并对国内设计相关领域存在的问题提出个人的看法与建议。
It briefly introduces the actuality of the CI and the Design Management, analysis the relations between the two and points out the deficiency of the CI, then put forward the viewpoint that CI will not adapt the develop of times, DM will arisen gradually, and bring forward opinions and suggestions personally to the problem of domestic design field.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第12期213-215,共3页
Packaging Engineering
关键词
企业识别
设计管理
设计
corporate identity
design management
design
