客家旅游产品包装设计创意探究

A Probe into Package Design Originality of Hakka Tourism Products

在调查了解市场文化整体趋势基础上,分析和研究产品和市场具体现状,提出客家旅游产品从包装设计要素方面着手,有取舍地借鉴和运用其相关的设计要素,提升产品文化的品位与艺术内涵,通过视觉和触觉传递给消费者传递优质土特产品信息,提升包装设计的创意品位,以提升客家特色产品整体形象,使客家产品包装开发设计既与市场同步,又能保持自身的文化特色。

It earnestly analyzes the current situation of the products and the market, pointing out that Hakka tourism products should begin with the package design, optionally use relevant design factors as a source of reference to improve the cultural taste and art connotation. Furthermore, originality quality of package design should be improved to pass the information of excellent specialties to the consumers through the senses of vision and touch. Only in this way, can the whole picture of Hakka specialties be upgraded to make sure that package design of Hakka tourism products keeps pace with the market as well as keeping its own cultural feathers.