顾客视角下的企业价值创新策略

The Innovating Strategy of Enterprise Value Based on Customers Perspective

全球金融危机,经济趋于减缓,企业进行价值创新显得更加紧迫。企业突破现有市场份额的争夺,发现并满足顾客需求,寻找新市场,从顾客视角下设立价值创新路径。但是,仅仅找到价值创新的路径是不够的,企业内部的配套管理策略的建立和完善,对企业价值创新的实现具有不可或缺的支撑作用。在企业内部,从战略规划到生产经营过程再到企业文化的建设,都围绕顾客,建立以顾客为中心的管理策略,通过满足顾客价值来实现企业价值增长。

With the global financial turmoil and economic slowdown, it is more intense for the enterprises to implement value innovation. To create new demand, instead of competing over contracting markets, enterprises need to pursue value-based innovation and create new market space for enterprise value growth. Then, through customer demand, enterprises set value innovation path. However, it is not enough only to find the value innovation path, but also to establish and perfect the enterprise internal management strategy supporting value innovation. At the same time, enterprises have to establishing a customer-centric management strategy in strategic planning, operation processes and enterprise culture construction. Hence, enterprises should realize value growth by the way of meeting customer value.