羊绒市场分析与中国羊绒产业发展战略

Analysis of Cashmere Market and Developmental Strategies for China's Cashmere Industry

中国山羊绒及制品的出口量占世界总出口量的75%,对世界山羊绒及制品的供求产生决定性影响。然而,我国羊绒加工企业在国际羊绒市场上缺乏定价权。为此,本文阐述了我国羊绒供给情况,剖析了羊绒及制品的国内外市场特征及需求趋势,提出了中国羊绒产业发展应采取名牌战略、紧缩战略、一体化战略、可持续发展战略和国际化战略。

Exports of cashmere and related products in China account for 75 % of the world＇ s total export volume, which has a decisive impact on the world＇ s supply and demand of cashmere and related products. However, China＇ s cashmere processing enterprises are lack of pricing power in the international wool market. Therefore, this paper elaborates on China＇ s cashmere supply, analyzes the features of domestic and international markets, and reveals the demand trends of cashmere and related products. It proposes that China＇s cashmere industry should take the famous brand strategy, retrenchment strategy, integration strategy, sustainable development strategy and internationalization strategy.