家电下乡实施过程中的问题及对策

Problems in Selling Household Appliances to the Countryside and Some Countermeasures

从2007年开始实施的家电下乡政策,对于扩大内需,促进经济发展,改善农民生活,全面建设社会主义新农村具有重大的意义。但在产品价格、质量、售后服务等方面出现了一系列问题。通过调研与分析,提出了政府应加大管理力度,要增强农民维权意识,减少销售渠道环节,降低产品成本,简化补贴流程,完善售后服务等对策。

The policy of selling household appliances to the countryside carried out in 2007 is of great significance in expanding domestic demand, promoting economic development, improving farmers＇ lives and building a new socialist countryside. However, a series of problems, such as price, quality, after -sales service, arise in the process. Through survey and analysis, this paper suggests that government should enhance its management, strengthen farmers＇ idea of rights protection, reduce sale processes, lower product cost, simplify processes of subsidy provision and perfect after- sales service.