摘要
随着互联网络和信息技术的发展,旅游业作为信息密集型的行业正发生剧烈的变化,以Travelocity、Expedia等为代表的虚拟旅游公司及产业得到快速发展。本文通过对近期400余篇虚拟旅游研究的文献进行分类研究,重点对虚拟旅游的发展层次、关键影响变量以及代表性的虚拟旅游评价模型进行分析,并对虚拟旅游领域进一步研究的重点进行探讨,以便为旅游企业竞争力的提升和旅游者虚拟旅游行为模式创新提供理论指导和经验借鉴。
With the development of internt and information technology, tourism industry as an information-intensive industry is undergoing dramatic changes. Virtual tourism companies and industries represented by Travelocity and Expedia have developed rapidly. The paper, through classified study of more than 400 literature on virtual tourism, emphatically analyses the development strata of virtual tourism, key influencing variables and representative evaluation model of virtual tourism as well as focal points of further study. This will provide theoretical guidance and reference of experiences for upgrading the competitiveness of tourism businesses and the innovation of virtual tourism behavior model.
出处
《旅游学刊》
CSSCI
北大核心
2009年第12期83-89,共7页
Tourism Tribune
基金
国家教育部规划基金资助项目"旅游业可持续发展研究--基于动态环境承载力的分析"(08JA630055)
国家教育部人文社科基金资助项目"统计学文献信息的资源调研及其开发整合"(05JD910006)
天津财经大学科研发展基金项目"旅游群体需求体验与互动过程研究"(Y0802)
关键词
虚拟旅游
层次界定
评价模型
文献回顾
virtual tourism
strata definition
evaluation model
literature review