金融危机中全球摩托车行业发展形势分析

An Analysis of the Development Trend of the Global Motorcycle Industry in the Financial Crisis

2009年,金融危机的负面影响持续加深,摩托车行业面临了比2008年更严峻的挑战,由于市场购买力严重下降,企业纷纷收缩生产线,压缩产量,全球摩托车产量大幅下滑。与此同时,市场对摩托车的需求量锐减,虽然各国政府纷纷出台经济刺激措施,但不能从根本上消除金融危机的不利影响,因此2009年全球摩托车整体销售形势低迷,各国重振摩托车行业的任务都非常艰巨。

In 2009 the negative influence of the financial crisis is deepening continuously. The motorcycle sector is facing a move severe challenge than in 2008. Because of the serious decrement of the purchase power in the market, the enterprises reduce in succession the production lines and the production which leads to a great decline of motorcycles globally. In the meantime, the market＇s demands for motorcycles are dropping sharply. Although the government of each state has taken measures, the disadvantageous influence brought by the financial crisis can not be eliminated at the root. So the marketing situation of the world motorcycles generally speaking ramains in the doldrums and there is a hard job before every state in reestablishing its motorcycle industry.