体育媒体研究报告的网络资源举要与分析

Summary and Revelation of Network Resources on Sports Media Research (research report section)

尝试体育媒体研究报告的网络资源举要(概述)与分析,网络发布体育媒体研究报告的机构有公益基金会、商业集团、研究机构、职能部门、行业协会与个人,其特点表现为研究参与的多样化、社会运作的集团化、价值选择的多元化、成果推广的网络化。中国体育媒体研究报告的网络资源建设严重滞后体育媒体实践发展与市场需要,存在的主要问题为体育传播理论总体建设滞后、社会运作形式单一、研究报告的泛政治化、体育信息网络化建设制约,同时面临内外部发展环境双向约束,内部环境上受体育专业社会领域自身建设状况的制约,外部环境上受社会宏观发展状况和公共体制建设的制约,出路在于内外部环境建设的共同兼(渐)进及整体促进的实现。

This paper attempts to summarize and analyze the research report section of network resources on sports media research. It features the variety of research participation, the collectivization of socialized operation, the diversification of value choice, the networking of the promotion of achievements. The network resources construction, as the carrier of research report on sports media research in China, is failing behind of the practical development and the market demand of sports media. The main problems lie in the lag of the overall construction of sports spread theory, the single form of the socialized operation, the pan-politicizing of the research report, the restriction of sports information networking construction. Meanwhile, it faces the restriction of internal and external development environment. In internal environment, it suffers the restriction of self-construction condition of sports major in social area. In external environment, it suffers the restriction of both the macro-development conditions in society and the public system construction. The resolution is to make the internal and external environment construction develop gradually and jointly, accomplish the integral promotion.