如何擦亮新闻的“眼睛”——湖南四家报纸同题新闻标题对比研究

How to Polish "the Eyes" of News——A comparative study of news headlines with the same news source from the four newspapers in Hunan province

随着我国报业的发展,同题新闻竞争日益激烈,而标题的优劣直接影响媒体的竞争力。通过考察湖南影响力和发行量最大的四家报纸:湖南日报、长沙晚报、三湘都市报和潇湘晨报上的同题新闻标题,总结出四家报纸新闻标题中存在的突出问题,并提出了相应的对策。

With the development of china＇s newspaper industry, news with the same source is faced with an increasing competition, and the quality of news headlines decides the competitiveness of news media. The thesis aims at the study of news headlines with the same news source, by employing four influential newspapers as samples with the biggest circulation in Hunan province. The four newspapers include Hunan Daily, Changsha Evening Newspaper, Sanxiang City Express and Xiaoxiang Morning. Summarizing the existing problems for the news headlines of the four newspapers, the paper proposes the countermeasures.