数字出版时代传统图书的发展策略

The developmental strategies about traditional book press in the era of the digital publish

随着信息技术的发展,数字出版越来越流行,并对传统图书形成了包围趋势。传统图书要发展壮大,必须采取以下三个发展策略:强化传统图书的历史优势;建构新型网络对接模式;拓宽个性化小众阅读的市场空间。

as the developing of the information technology,digital publish become more and more popular and begin to surround the traditional press.The traditional press have to adapt these three strategies as follow to maintain itself market percentage and enlarge itself：the first,it should strengthen the advantages of the traditional press which accumulated along history;the second,it should construct a new pattern connecting with internet;the final,it should widen the market space of individual reading.