导向标识设计的趣味性探讨

Research on the interest of guide sign design

随着现代城市规模的日益扩大,城市功能和结构越来越复杂,导向标识设计就显得格外重要。本文针对当下导向标识设计趋于标准化的同时,国内导向标识设计缺乏个性,创意的问题,主要从趣味性的表达方式上提出了相应的创新设计策略。趣味性的导向标识不但是一种导向载体,而且是形象的宣传者,不但能彰显魅力,而且能够唤起所在地人民以及来访者的情感,使他们拥有亲切愉快的心境。

With the ever-expanding of the scale of modern cities,their function and structure being increasingly complex,guide sign design has become increasingly important.This paper puts forward corresponding solving strategies in innovative design from the perspective of interesting expression,in the light of the lack of individuality and originality in domestic guide sign design,as the present guide sign design is standardized. An interesting guide sign design functions as a guiding carrier,as well as an image propagandist,it can not only demonstrate its charm,but also arouse the sentiment of local people and visitors with a pleasant state of mind.