基于库存共享策略的产品线选择及定价问题

Product Line Selection and Pricing Problem under Assemble-To-Order and Inventory Pooling Strategy

研究了按订单装配的生产方式下,模块的库存共享策略和换模成本对于企业产品线的选择和定价策略的影响并提出了在这个问题中企业得到最大化利润的方法。通过建立一个混合整数规划模型,分析并研究了在消费者行为满足消费者多重选择模型的情况下,企业的最优产品线与最优价格的一些重要性质,并根据这些性质,提出了一个基于规则的模型求解算法,并给出了具体数值算例。

The approach of maximizing the profit in this dilemma is studied. By establishing a mixed integer programming model, some important characters of the optimal product line and price are derived under the assumption that consumers follow the multinomial Logit model （MNL）. Based on these characters, a heuristic solution is proposed and demonstrated by an example.