长江三角洲地区中产阶层运动休闲特征分析

Study on Sports and Leisure Life Characteristics of Middle-class in the Yangtze River Delta Region and Their Social Logical Analysis

采用网络和电话咨询,对长江三角洲地区(上海、江苏、浙江)中产阶层的人群运动休闲的内容及兴趣做了广泛的调查和分析。研究发现,目前,以本科学历为主,年龄分布主要集中在20—49岁的中产人士,虽然在运动休闲消费的选择方面与非中产阶层人士较为接近,然而两阶层人群对于休闲方式的选择则出现较多显性差异。中产人士去健身场所健身概率远超非中产人群,其运动健身意识较强。两大人群在旅游休闲方面,中产阶层挟财力和需求优势,不论是在具体旅游路线的选择上,亦或在昂贵旅游支付方面,均明显优于非中产人群,差距显著。就中产人群运动健身特征分析,影响中产阶层运动休闲和消费意识的社会因素主要有以下三方面:中产阶层人士对于运动休闲标签的认同,对运动休闲的社会认同以及中产人士对于性别与休闲运动选择的认同。以上诸因素导致其在休闲意识与日常运动休闲消费上相对前卫。

In this paper, using the methods of network and telephone consultation, the author does an extensive survey and analysis on the content of middle-class sports and leisure life in the Yangtze River Delta region （Shanghai, Jiangsu, Zhejiang} and their interests in this field. As a result, the author finds that most of people in this class have undergraduate degrees, and mainly concentrated in the age distribution of 20-49 year-old, they like to choose some special recreation which are different from those of non-middle class. People in this class usually pay more attention in sports exercise in gym and have stronger sense in fitness movement. Compare to non-middle class, they have more ability in the choice of traveling route and its cost relying on their high demands and financial advantage . By analysis, the author thinks that there are three main social factors which effect all of these： The middle class sports and leisure tag for the recognition of sports and leisure as well as the social identity of the middle class and recreational sports for the choice of gender identity.