金融危机下中国体育产业的挑战与未来

Under Financial Crisis Chinese Sports Industry Challenge and Future

在目前世界遭遇金融危机和市场信心不足的局面下,分析中国体育产业的发展面临的挑战,并据此进行相应的研究,为体育产业如何快速在经济格局面临调整的大方向下,到发展的定位和突破口,以促进中国体育产业的顺利健康发展,提供参考性意见。

In the present world bitter experience financial crisis＇s situation, under the aspect which the market confidence is insufficient, analyzes challenge which the Chinese sports industry the development faces, and conducts the corresponding research according to the above, how to find the development fast for the sports industry in the economical pattern faced with under the adjustment general orientation the localization and the breach, promotes the Chinese sports industry smooth healthy development.