跨媒体时代的视觉僭越——现代视传设计中“视觉思维”与“传播媒介”关系研究

Vicissitudes of Visual Communication in Macromedia Background——A Research on the Relationship between Visual-thinking & Macromedia in Modern Visual-communication Design

视觉思维着重探讨"视觉器官系统"在感知外界事物时的理性功能,以及在一般思维活动中视觉意象对人判断事物所起的作用。文章通过对视觉思维相关理论的梳理、对视传设计过程中与视知觉相关实例与理论的研讨,以及对相关传播媒介发展历史与前景的展望,探寻视觉思维与视觉传达设计过程及与相关传播载体的交互关联,重新审视视知觉在设计者与受众交流间的作用。目的在于使设计者走在受众观看之前,揣测受众偏好,预想观看之后的所有可能反应与共鸣,在视觉形象多变而缭乱的现代社会,不断创造全新方式表达设计意图。

Visual-thinking not only emphasizes on the appreciation function of objects with vision system, but also on its influence on people＇s judgement of things. The thesis discusses the relationship between the process of visual-thinking, visual design and macromedia by tracing Of theories and instances of visual communication. The purpose of the paper is to lead designers to forecast before the audience and to recreate new visual forms to express their intentions.