企业社会责任与竞争力互动研究——以温州民营企业为例

Study on Interaction of Social Responsibility and Competitiveness of Enterprises--A Case Study of Wenzhou Private Enterprises

企业自觉履行社会责任,既是构建和谐社会的客观需要,也是自身持续健康发展的内在要求。企业履行社会责任能有效提升其竞争力,二者之间相互支持、相互影响。强化企业社会责任与竞争力互动,把社会责任纳入企业战略发展规划,是温州民营企业赢得竞争优势的必由之路,但在实际操作中不同的行业、不同的企业需要采取不同的方法和策略。

To private enterprises, fulfilling their social responsibility is not only the practical demand of building a harmonious society, but also an inherent requirement of maintaining their sustainable and healthy development. Fulfilling their social responsibilities can upgrade effectively their competitiveness, and the two sides support and affect each other. Strengthening the interaction of social responsibilities of enterprises and competitiveness, incorporating social responsibilities into strategic development plan of enterprises is indispensable for them to gain competitive superiority. In spite of this, in practice, different industries and enterprises should adopt different means.