包装与平面设计的异同关系

The relation of similarities and differences in package and plane design

主要阐述了包装设计与平面设计的异同关系,指出包装设计是整体的系统化设计,要求其实现包装的自然功能与社会动能的优化结合;而平面设计创意则是以视觉传达艺术设计为本的同一平面领域的设计。

This paper elaborates the relation of similarities and differences in package design and plane design and points out that the design is holistic systematic design which requires for realizing the optimized combination be- tween natural function and social function while plane design is the design in the same plane field based on visual conveying art design.