国有保险企业经由“三农保险”服务“三农”问题研究

Research on the Problems of State-owned Insurance Enterprises Serving "Agriculture,Rural Areas and Farmers" through "Agriculture,Rural Areas and Farmers Insurances"

"三农"问题关系党和国家事业发展全局。因农村市场蕴含着的巨大商机、"三农保险"供给能力优势和企业社会责任意识决定了国有保险企业必然经由"三农保险"机制服务"三农"。国有保险企业在"三农保险"领域,通过因地制宜科学谋划经营模式,拓宽范围积极开发适销产品,夯实基础着力完善服务体系,整合宣传大力提升促销能力等措施,定能提高经由"三农保险"机制服务"三农"的效果和水平。

The issues concerning agriculture, rural areas and farmers are of vital importance to the overal development of the Party and the whole nation. The factors that the rural areas are full of business chances, the advantages in providing capacity of the agriculture, rurual areas and farmers, and the sense of social responsibil- ity of the enterprises decide that the state - owned insurance enterprises are bound to serve the country＇ s agri- culture, rural areas and farmers through the insurance mechanism. The state -owned insurance enterprises will definitely improve the efficiecy and level in the areas of agriculral insruance by scientificlly planning the busi- ness styles according to circumstances, actively developing salable products in a broader range, improving the service system by solidating the foundation, greatly improving the promotion ability by integrated propagate.