企业慈善捐赠行为研究——基于上海企业的实证分析被引量：10

Research on the Charity and Donation Behavior of Corporations

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摘要近年来,作为企业社会责任的重要表现形式之一,企业捐赠行为得到了很快的发展。运用因子分析和统计描述方法对上海87家企业的捐赠行为从动机、结构和管理3个方面进行实证分析,并得出研究结论和启示,以期为我国企业慈善捐赠策略提供借鉴和参考。 In recent years,as an important form of CSR,the behavior of corporation donation develops rapidly.This paper does an empirical research on the corporate donation behavior of 87 corporations in Shanghai including three aspects： motive,structure and management based on the methods of factor analysis and statistics analysis.Finally,the study draws a conclusion for corporate donation strategy in China.

作者田雪莹蔡宁

机构地区同济大学经济与管理学院浙江大学公共管理学院

出处《科技进步与对策》 CSSCI 北大核心 2009年第20期102-105,共4页 Science & Technology Progress and Policy

关键词企业捐赠动机结构管理实证分析 Corporate Donation Motive Structure Management Empirical Research

分类号 F270 [经济管理—企业管理]

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