粉丝网络社区拍卖的特征分析

Characteristics of Fans Online Community Auction

随着"粉丝经济"的出现,我国网络购物除了专业的购物拍卖网站,如淘宝、易趣、拍拍外,已悄然形成了一种真正的C to C网络拍卖模式——粉丝网络社区拍卖。与专业拍卖网站相比,粉丝网络社区拍卖完全采用了相同的拍卖方式、支付手段与物流形式,但因拍卖的三方都为粉丝,也就具有自己鲜明的特征,如本质的依附性,主题的明确性,拍品的特殊性,宣传的高效性等,它的存在对我国电子商务中二手拍卖市场、网络定制、信用环境的发展起了积极的推动作用。

With the ＂fans economy＂, China＇ s online shopping addition to being professional shopping auction sites such as Taobao, eBay,pat things, has quietly formed a true auction model of C to C -fans online community auction. Compared with professional auction sites, online communities auctions fans completely using the same auction, the means of ＂payment and logistics form, but the auction of the three parties are as fans, also has its own distinct features, such as the nature of the dependent, the theme of the clarity, specificity auction to promote efficient, etc. It is the existence of the secondary auction market in China e - commerce, network customization, development of the credit environment has played a positive role in promoting.