网上购物对扩大内需促进作用的实证研究

Network the shopping to expands must the promoter action real diagnosis to study

本文运用消费者行为理论对网上购物与消费需求的关系进行分析，在研究消费成本时，不仅考虑了货币成本，还考虑了时间、体力、心理等非货币成本，经过分析推理提出网上购物能够有效的拉动消费需求的理论假设，并通过消费者问卷调查进行了验证。对于部分问卷调查中未能验证假设的原因进行了深入分析，并运用随机效用模型作出了合理的解释。本文的研究结果表明，网上购物对扩大内需具有积极的促进作用，因此提倡大力发展网上购物。

This article utilizes the consumer behavior theory the shopping and the expense demand relations carries on the analysis to the net on, when research expense cost, not only has considered the money cost, but also had considered the time, the physical strength, the psychology and so on the non--money cost, after the analysis inference proposed on the net the shopping could the effective drawing expense demand theory supposition, and has carried on the confirmation through the consumer questionnaire survey. Has not been able to confirm the supposition regarding the partial questionnaire surveys in the reason to carry on the thorough analysis, and has made the reasonable explanation using the stochastic effectiveness model. This article findings indicated in that,on the net the shop- ping to expands must have the positive promoter action, therefore advocated develops on vigorously the net the shopping.