6Collins-Dodd,C.,Lindley,T.Store Brands and Retail Differentiation:The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions[J].Journal of Retailing and Consumer Services,2003,10(6):345-353.
7Grewal,D.,Krishnan,R.,Baker,J.,Borin,N.The Effect of Store Name,Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions[J].Journal of Retailing,1998,74(3):331-352.
8Pettijohn,L.S.,Mellott,D.W.,Pettijohn,C.E.The Relationship between Retailer Image and Brand Image[J].Psychology and Marketing,1992,9(4):311-329.
9Sprot D.E.and Shimp,T.A.Using Product Sampling to Augment the Perceived Quality of Store Brands[J].Journal of Retailing,2004,80(4):305-315.
10Stem,L.W.The New World of Private Brands[J].California Management Review,1966,8 (3):43-50.