基于城市文脉现实载体的城市旅游形象定位——以成都为例

The Urban Tourist Image Positioning Based on Realistic Carrier of Urban Context:Taking Chengdu as an Example

城市文脉在城市旅游形象定位中的重要性日益突出,本文在文脉研究的基础上提出城市文脉现实载体概念,并对其构成进行分析,并以成都为例,提炼出"天府"、"古蜀"、"悠闲"的成都城市文脉的核心特点,最后结合成都城市文脉核心特点提出"古蜀天府,悠闲成都"城市旅游形象定位。

Along with the increasingly outstanding of the importance of urban context in the urban tourism image positioning, this article on the basis of related researches proposes urban context realistic carrier concept, and carries on the analysis to its constitution; and it takes Chengdu as an example, refines ＂Tianfu ＂, ＂ancient Shu ＂, ＂leisure＂ Chengdu city context ＇s core characteristic, unifies Chengdu city arrangement core characteristic to propose ＂the ancient Shu of Tianfu, leisurely life in Chengdu＂ urban tourism image localization.