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卜.海葡萄酒消费者行为调查分析 被引量:2

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摘要 中国加入WTO以来,我国经济发展加快,人民生活水平越来越高,对葡萄酒的认识也越来越深,葡萄酒的潜在市场也越来越大。可以确定,我国葡萄酒行业有良好的发展前景。本文针对国内的典型市场-上海市场进行了消费者调查,以期望了解葡萄酒消费者状况,研究市场发展策略。
出处 《中国外资》 2009年第24期151-152,共2页 Foreign Investment in China
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同被引文献51

  • 1刘春朝.我国白酒市场消费行为分析[J].商场现代化,2005(3):107-107. 被引量:2
  • 2于莹,马会勤,罗国光.对北京青年消费者葡萄酒认知与选购的初步调查[J].中外葡萄与葡萄酒,2005(6):55-57. 被引量:9
  • 3柴菊华,张腊梅,崔彦志,荣保华,侍朋宝.秦皇岛大学生对葡萄酒的认知与消费的调查报告[J].中外葡萄与葡萄酒,2007(5):57-61. 被引量:7
  • 4SCHMITT B. Who is the Chinese consumer segmentation in the People ' s Republic of China [J]. European management journal ,1997,15(2) :191 - 194.
  • 5BRUWER J ,LI E, BASTIAN S, et al. Consumer household role structures and other influencing factors on wine-buying and consumption [ J ]. Aus- tralian & new zealand grapegrower & winemaker,2005 ,503 :50 -58.
  • 6ATKIN T,NOWAK L,ROSANNA G. Women wine consumers :Information search and retailing implications [J]. International journal of wine busi- ness research ,2007,19(4) :327 -339.
  • 7BARRENA R,SANCHEZ M. Connecting product attributes with emotional benefits:analysis of a Mediterranean product across consumer age segments [J]. British food journal ,2009,111 (2) :120 - 137.
  • 8HUSSAIN M, CHOLETIE S, CASTALDI R. Determinants of wine con- sumption of U. S. consumers:An econometric analysis [ J ]. International journal of wine business research ,2007,19 ( 1 ) :49 - 62.
  • 9WDB. The Wine Market in Ireland 2003 Facts and Figures [ R]. Dublin: The Wine Development Board of Ireland,2004.
  • 10WDB. The Wine Market in Ireland 2007 Facts and Figures [ R]. Dublin: The Wine Development Board of Ireland,2008.

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