土布的风格特点及其产品开发分析

Analysis on stylistic features of native cloth and exploitation of its products

近年来,土布产品受到了广大消费者的青睐,畅销于国内外;土布企业也逐步发展起来,受到了政府以及很多人的关注与支持。为了挽救土布这一传统手工织布,传承和发扬我国几千年来的农耕文化,对土布的发展现状和风格特点进行了概述,并结合土布所蕴含的情感要素以及对消费群体进行的分析,总结出土布产品的开发及设计的思路。

In recent years, the products of native cloth won the favor of great majority of consumers,as a result of this, they were sold well in various regions both at home and abroad. And the enterprises of native cloth had gradually developed, which was concerned and supported by a large number of people, even governments. In order to retrieve this traditional handicraft, as well as inherit and carry forward our country＇ s several thousand years farming culture, this article mainly summarized current development of native cloth and its stylistic features, and combined with emotional elements which native cloth contained and analysised consumers, then the thoughts of exploitation and design of native cloth products were summed up.