小议传媒责任之伦理诉求

On the Morality Pursuit of the Mass Media's Responsibility

伴随着信息化时代的到来,媒体的功能逐渐强大,同时,媒体的道德失范现象也日益凸现。当前传媒责任缺失的四大表征:真实性的缺乏、公正性的缺位、媒体腐败以及媚俗化倾向,不仅极大影响了传媒业的健康发展,同时也成为人们对传媒责任之伦理诉求的现实背景。

With the coming of the information society, the power of mass media is more and more stronger, at the same time, the lacking of media professional morality becomes a serious problem. The declination of professional morality of mass media such as lacking of the authenticity, injustices, media corruption and low taste, have deeply obstructed the development of the Mass media , meanwhile , the four problem have impelled people to do some reserch about the morality of Mass media.