企业组织跟风创新的动因研究

Research on motivations of enterprise's organizational fashion-follow innovation

在复杂而多变的市场环境下,不断创新是得到企业公认的继续生存的"法宝"。而这种环境的不确定性也加剧了企业组织创新决策的难度,在不得不对市场做出回应的压力下,组织盲目模仿、跟风创新现象开始出现。针对这种现象,本文深入探讨了跟风创新的内涵、对组织产生的负面后果等相关问题;并在此基础上提出中国市场背景下的具有权威跟风、学术跟风、竞争跟风、区域跟风、关系跟风的五维度组织跟风创新动因模型。应用问卷调查所得的实际数据对组织跟风创新动因模型进行实证分析研究;研究结果表明权威跟风、学术跟风、竞争跟风、区域跟风这4个动因维度在企业目前的跟风创新活动中具有代表性,可以作为理论动因解释组织的跟风创新行为及其形成原因。

Under complex and changeable market environment, ceaseless innovation has been recognized to be the ＂magic weapon＂ of enterprise＇ s survival. However the uncertainty of the environment makes decision of enterprise＇ s organizational innovation more difficult ; under pressure to respond market, organization begins to imitate blindly and to innovate following the fashion. To this phenomenon, this paper does an in - depth study on its connotation, negative aftermaths to organization and other related questions ; on the basis of hereinbefore, model of fashion - follow innovation motivations with five Chinese particular motivations of fashion - follow innovation is advanced. Using data from questionnaire investigation, model of fashion - follow innovation motivations is tested quantitatively. The results show that authority fashion - follow, academia fashion - follow, competition fashion - follow, region fashion - follow, these four fashion- follow motivation dimensions are cross -sectional, and these four could be academic motivations to explain organizational fashion -follow innovation behavior.