大众文化期刊的营销思路

Marketing Idea for Mass Culture Journals

大众文化期刊的走向有六点十分明显,即:走小众化营销之路,走强化广告之路,走本土化之路,走品牌延伸之路,走重新定位和互补竞争之路,走产业运营之路。

The trend of popular culture journals is a very obvious that it is going on the nice marketing road. It is going the way of strengthening the advertisement, nationalizing the brand extension of road, to reposition and complementary competition, walking the road of industrial operations.