浙江国家森林公园自导式解说服务游客满意度研究

Visitors' satisfaction of unattended interpretation services in Zhejiang's national forest parks

运用因子分析法对影响浙江国家森林公园自导式解说服务满意度的因素进行了归类分析。结果表明,游客对自导式解说服务满意度较低,特别是"园内解说性印刷品"方面;对解说满意度影响贡献率最大的因子是"解说牌示的设置与设计"。为提升竞争力,应提高浙江国家森林公园解说牌示设计水平,注重牌示布置;增加免费解说性印刷品投入等.

Factor analysis was used to identify factors affecting visitor satisfaction on unattended interpretation services in Zhejiang＇s national forest parks. Findings showed that the unattended interpretation services didn＇ t meet visitors＇ needs, especially in the dimension of ＂parks＇ interpretative publications＂. What＇ s more, ＂interpretative signs＇ design ＆ placement＂ was found to be the most important factor contributing to visitors＇ interpretative satisfaction. Therefore, it suggested that Zhejiang＇s national forest parks should improve the design of parks＇ interpretative signs and pay more attention to the placement of signs, increase the input of free interpretative publications.